The success of DAWUH: Islamic Communication Journal relies on its ability to attract high-quality submissions and reach a broad readership. To achieve this, the journal employs ethical and targeted marketing strategies that focus on raising awareness, driving submissions, and increasing readership. The journal homepage is designed to be an accessible platform that showcases its aims, scope, editorial team, and submission guidelines, while also providing updates on publication timelines and featured articles. Search Engine Optimization (SEO) techniques are applied to enhance the visibility of the journal and its content in search engine rankings, ensuring that it reaches the widest and most relevant audience. Keywords, headlines, and images are carefully optimised to improve discoverability.
In addition, Dawuh leverages social media platforms, such as Twitter, to engage with its audience, promote newly published articles, announce calls for submissions, and foster interaction among researchers and academics in the field of Islamic studies. These channels provide opportunities for direct communication with the journal’s community, encouraging collaboration and strengthening its presence within academic networks.
The journal is committed to ethical marketing practices, ensuring that all promotional activities are truthful, transparent, and respectful. DAWUH avoids misleading information, spam, or any practices detrimental to others. Furthermore, all marketing efforts are conducted independently of the editorial process, safeguarding the integrity of editorial decisions. Through these well-planned strategies, DAWUH: Islamic Communication Journal aims to amplify its impact, attract scholarly contributions, and solidify its reputation as a trusted resource in the field of Islamic studies.