Syakur, A., Nursayidah and Suyanto 2026. Cultural Identity, Digital Branding, and Tourism Marketing: The Aengtong-Tong Keris Tradition In Sumenep, Indonesia. Sharia Economic and Management Business Journal (SEMBJ). 7, 3 (Oct. 2026), 366-379. DOI:https://doi.org/10.62159/sembj.v7i3.2726.