Moderating Effect of Religiosity on Islamic Green Banking Interest as a Supporting Factor for Sustainable Finance
Abstract
The trend toward sustainable finance is increasingly being taken seriously in a global context. One key component of sustainable finance’s success is the public’s level of ESG literacy. In reality, ESG literacy and bank reputation moderated by religiosity remain limited, thereby influencing public interest in Islamic green banking. This study aims to analyze the influence of ESG literacy and bank reputation on interest in Sharia green banking, moderated by religiosity. This study employs a quantitative approach using moderated regression analysis (MRA). The analysis was conducted using SPSS to test both direct effects and moderating effects among the variables. The data for this study were obtained from a questionnaire with a sample size of 200 respondents. The sampling technique used in this study was purposive sampling. The results indicate that ESG literacy and bank reputation have a positive and significant influence on interest in Sharia green banking, both partially and simultaneously. Furthermore, religiosity was found to amplify the influence of ESG literacy and bank reputation on interest in Sharia green banking. The contribution of the independent variables to the dependent variable is 35.4%. These results also provide an empirical basis for strengthening Islamic banks’ educational and reputational strategies to encourage public participation in a just and sustainable green economy.
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