Digital Da'wah Strategies in The Era of Social Media and Digital Platforms: Opportunities, Challenges, and Effective Practices
Keywords:
Preaching Strategy, Digital Era, Social Media
Abstract
In the digital era, social media has become a tool with many advantages in supporting da'wah activities. These include the ability to reach a wide audience, direct interaction, and the speed of message dissemination. However, there are also obstacles to overcome, such as the rapid flow of content uploaded at any given time, the potential for the spread of false or misleading information, and differences in perception and interpretation of da'wah messages among diverse da'wah partners. Many cases arise from the communication style of some preachers on social media, which can sometimes be rude, offensive, or display excessive lifestyles. The main focus of this article is to formulate da'wah strategies that are appropriate to the dynamics of the digital era. The findings indicate that contemporary da'wah strategies utilize various digital tools such as social media, podcasts, YouTube, blogs, da'wah apps, and cross-platform strategies. The process involves a series of structured steps including audience analysis, platform selection, content production, message distribution, and regular evaluation to ensure message delivery remains relevant, broad, and sustainable. The implementation of da'wah needs to use a creative and interactive approach so that it can reach a wider target to all audiences, especially the millennial generation Z group. Short visual-based content, supported by technology, has proven effective in attracting attention and strengthening religious messages.
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Jenkins, H. (2016). Convergence Culture: Where Old and New Media Collide. New York University Press.
Karim, A., Adeni, A., Fitri, F., Fitri, A. N., Hilmi, M., Fabriar, S. R., & Rachmawati, F. (2021). Pemetaan untuk Strategi Dakwah di Kota Semarang Menggunakan Pendekatan Data Mining (Mapping For Da’wah Strategy In Semarang City Using Data Mining Approach). Jurnal Risalah, 32(1), 40–55. https://doi.org/10.24014/jdr.v32i1.12549
Manovich, L. (2016). The Language of New Media. MA: MIT Press.
Marfu’ah, U. (2018). STRATEGI KOMUNIKASI DAKWAH BERBASIS MULTIKULTURAL. Islamic Communication Journal, 2, 147. https://doi.org/10.21580/icj.2017.2.2.2166
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Moleong, L. J. M. (2018). Metodologi Penelitian Kualitatif. Remaja Rosdakarya.
Moss, S. L. T.-S. (2012). Human Communication Prinsip - Prinsip Dasar. Remaja Rosdakarya.
Mubarokah, A., Rachmawati, K., Tiara, R., & Fajrussalam, H. (2022). Modernisasi Dakwah melalui Media Podcast di Era Digital. Jurnal Al Burhan, 2, 1–10. https://doi.org/10.58988/jab.v2i2.68
Muttaqin, A. (2020). Women’s identity in the digital islam age: Social media, new religious authority, and gender bias. Qudus International Journal of Islamic Studies. https://doi.org/10.21043/qijis.v8i2.7095
Negroponte, N. (n.d.). Being Digital. Alfred A. Knopf.
Nitah, S. (2024). MEDIA SOSIAL SEBAGAI PLATFORM DAKWAH INTERAKTIF DALAM MEMBANGUN DIALOG DAN SILATURAHMI. AL-IDZAAH: Jurnal Dakwah dan Komunikasi, 6, 145–147. https://doi.org/10.24127/al-idzaah.v6i2.7622
Poster, M. (2015). The Second Media Age. Polity Press.
Prasongko, W., Aisyah, S., Roziqin, M., & Andriani, R. (2024). Evaluasi Komunikasi Publik dalam Dakwah. J-KIs: Jurnal Komunikasi Islam, 5, 69–88. https://doi.org/10.53429/j-kis.v5i1.963
Puspita, B. B., & Edvra, P. A. (2022). The Use of YouTube and Apps by Digital Moms to Support Early Childhood Learning. Athens Journal of Mass Media and Communications. https://doi.org/10.30958/ajmmc.8-4-2
Qalban, A. A., Basit, A., & Warto. (2024). Smart mashup da’wah: Transforming da’wah in the age of society 5.0. AIP Conference Proceedings, 2952(1), 211928. https://doi.org/10.1063/5.0211928
Ridwan, A. (2022). Dakwah dan Digital Culture : Membangun Komunikasi Dakwah di Era Digital. Komunikasi dan Penyiaran Islam, 1(1), 74–84.
Rofidah, L., & Muhid, A. (2022). Media dan hibrid identitas keagamaan di era digital. Jurnal Dakwah dan Komunikasi, 7(1), 81–94. https://doi.org/10.29240/jdk.v7i1.4805
Rubawati, E. (2018). Media Baru: Tantangan dan Peluang Dakwah. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 2. https://doi.org/10.25139/jsk.v2i1.586
Ruhban, A. (2024). KONTROL DIRI DAN INTENSITAS PENGGUNAAN FACEBOOK PADA REMAJA. Cognicia, 1. https://doi.org/10.22219/cognicia.v1i2.1649
RUMYENI, R., & Nurjanah, S. (2014). Pengaruh Penggunaan Media Sosial Facebook Terhadap Perilaku Cyberbullying Pada Siswa Sman 12 Pekanbaru. Jurnal Online Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau, 1(2).
Salleh, S. M., Shamshudeen, R. I., Abas, W. A. W., & Tamam, E. (2019). Determining media use competencies in media literacy curriculum design for the digital society: A modified 2-wave delphi method. SEARCH Journal of Media and Communication Research.
Severin, W. J., & Tankard, J. W. (2017). Teori Komunikasi: Sejarah, Metode, dan Terapan Di Dalam Media Massa. Kencana.
Suhandang, K. (2018). Ilmu Dakwah Perspektif Komunikasi. Rosdakarya.
Supriono. (2023). Metode Dakwah Gus Iqdam : Evolusi Dakwah Milenial melalui streaming YouTube Channel. At-Tadabbur : Jurnal Penelitian Sosial Keagamaan, 13(II SE-Articles).
Surbakti, M., Mutiawati, M., & Ritonga, H. (2023). Membangun Koneksi dengan Generasi Milenial: Strategi Dakwah yang Efektif dalam Era Digital. Al-DYAS, 2, 298–306. https://doi.org/10.58578/aldyas.v2i2.1153
Suri, I., Hidayat, N., & Halim, U. (2021). Komunikasi Kesehatan di Era Digital: Strategi Pemerintah dalam Sosialisasi Program Vaksin Covid-19. Nusantara: Jurnal Ilmu Pengetahuan Sosial, 8(4), 850–858. https://doi.org/https://doi.org/10.31604/jips.v8i4.2021
Surowiecki, J. (2014). The Wisdom of Crowds. Doubleday.
Syukir, A. (2017). Dasar-Dasar Strategi Dakwah Islam. Al Ikhlas.
Syukri Syamaun & Eka Yuliyastika. (2019). Pola Komunikasi Dakwah Da’I Dan Da’Iyah Kota Banda Aceh. Stimulus: Internasional Journal Of Communications and Sosial Science, Vol 1. No(September), 58–59.
Tapscott, D. (n.d.). The Digital Economy: Promise and Peril in the Age of Networked Intelligence. McGraw-Hill.
Tasruddin, R., & Penelitian, A. (2025). Peran Media Sosial sebagai Platform Dakwah di Era Digital: Studi Kasus pada Generasi Milenial : Jurnal Kolaboratif Sains, 8(1), 872–881. https://doi.org/10.56338/jks.v8i1.6862
Ulinuha, M., Maulana, A., Wijayanti, S., Rahmi, A., & Ardliyan, K. (2019). Perancangan Stasiun Televisi Daring untuk Memperluas Jangkauan Siar WalisongoTV. Walisongo Journal of Information Technology, 1, 35. https://doi.org/10.21580/wjit.2019.1.1.3991
Ummah, A. H., Khatoni, M. K., & Khairurromadhan, M. (2020). Podcast sebagai Strategi Dakwah di Era Digital: Analisis Peluang dan Tantangan. Komunike, 12(2), 210–234. https://doi.org/10.20414/jurkom.v12i2.2739
Wahyudi, T. (2021). Penguatan Literasi Digital Generasi Muda Muslim dalam Kerangka Konsep Ulul Albab. Al-Mutharahah: Jurnal Penelitian dan Kajian Sosial Keagamaan, 18, 161–178. https://doi.org/10.46781/al-mutharahah.v18i2.368
Wibawa, A. (2021). Fenomena Dakwah Di Media Sosial Youtube. Jurnal RASI, 1, 1–19. https://doi.org/10.52496/rasi.v1i1.23
Zed, M. (2008). Metode Penelitian Kepustakaan (2 ed.). Yayasan Obor Indonesia.
Published
2026-06-10
How to Cite
Abrori, Awaluddin Pimay, & Nasihun Amin. (2026). Digital Da’wah Strategies in The Era of Social Media and Digital Platforms: Opportunities, Challenges, and Effective Practices. DAWUH : Islamic Communication Journal, 7(2), 37-48. https://doi.org/10.62159/dawuh.v7i2.1919
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Copyright (c) 2026 Abrori, Awaluddin Pimay, Nasihun Amin
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